Hospitality Improvement District Advisory Board


The Carmel Hospitality Improvement District is a joint organization of the City of Carmel, the Carmel Chamber of Commerce, and the Carmel Innkeepers Association. Its mission is to promote the abundant attractions and events of Carmel-by-the-Sea, as well as its unique array of lodging properties and meeting venues, for groups ranging in size from 10 to 250. Visit the Carmel Hospitality District website to plan a group getaway in Carmel-by-the-Sea.

Regular Meetings

The Hospitality Improvement District Advisory Board meets quarterly, on the 4th Thursday at 3 p.m., the months of January, April, July and October. To be placed on the agenda distribution list, please call or email: Amy Johnson at 831-625-3263 or

Duties, Responsibilities, and Authority

The purpose of forming the HID as a business improvement area under the law is to provide revenue to defray the costs of services, activities and programs promoting tourism that will benefit the operators of lodging operations in the HID through the promotion of lodging operations and the City of Carmel-by-the-Sea for small conferences and groups. It is the intent of this chapter to provide a supplemental source of funding for the promotion of group business in the HID and it is not intended to supplant any other existing sources of revenue that may be used by the City of Carmel-by-the-Sea for the promotion of tourism. The specific services, activities, and programs to be provided by the HID are as follows:

  • The general promotion of tourism with the HID shall include costs of programs and physical improvements as specified in the business plan to be adopted annually;
  • The marketing of conference, group, and vacation business that benefits local tourism and the local lodging industry in the district;
  • The marketing of the HID to the travel industry in order to benefit local tourism and the local lodging industry in the district. (Ord. 2012-05 (Exh. A § 3), 2012).

HID Advisory Board

The HID Advisory Board shall review the implementation of this chapter, the implementation of programs and activities funded through this chapter, and advise the City Council on the amount of the District’s assessments and on the services, programs, and activities to be funded by the assessments, and shall perform such other duties as required by the law, including preparing the annual report. The annual report shall be submitted to the City Council no later than the last day of March each year. The City Council shall ensure that the Advisory Board has timely access to all public information regarding collection, disbursement, and uses of the funds collected under the terms of this chapter. (Ord. 2012-05 (Exh. A § 3), 2012).